Case Study
Kids Care Dental & Orthodontics
The client’s main goal was to increase member growth at 6 new practices in the northern California region. Hillstone Marketing was hired to transform its video content strategy in order to increase brand awareness of these practices.
Challenge:
Kids Care Dental & Orthodontics was facing a significant problem with their video marketing. Despite numerous attempts with different video production companies, they couldn’t find one that resonated with their target audience – mothers with children aged 0 to 8 years. Their videos were bland and didn’t capture their brand promise: “We love kids, and kids love coming to us.
Solution:
Hillstone Marketing stepped in to revolutionize their video marketing campaign, infusing it with fun and creativity. We introduced hand-drawn cartoon animation, breathed life into their brand characters with motion animation, and didn’t stop at creating just one video. Instead, we produced multiple videos for retargeting campaigns and educational content for mothers.
Results:
Our innovative approach led to increased engagement with the ads and a stronger connection with the audience, resulting in a higher ROI. The head of marketing at Kids Care Dental & Orthodontics praised the effectiveness and speed of our work, acknowledging that we expanded their understanding of what was possible with video marketing and appreciated the quick delivery of the final products.
Testimonial:
“The creativity of Hillstone Marketing completely changed the way we used video marketing. They worked with us every step of the way to help broaden what we thought we could do with video. Much more than just running paid ads. The speed we got the final products was incredible. Very happy with the results and highly recommend Hillstone Marketing.” Kids Care Marketing department head